Titles

Titles

In Not Done Gallery,
titles become the work.
Language overtakes image,
reshaping meaning into
critique, irony, or refusal.

Resonance @ Carenegy Hall

Each T-shirt represents a frequency that makes you resonate with others. Unlike normal t-shirt prints , these prints are focused on the beholder. Like small message boards they enable people to connect more easily and let them break with egocentric focused communication patterns. At a time where social media gives the impression of value by the amount of likes and devides people into algorithmic categories, this analog installation reminds others to be open minded and receptive of other opinions. Each real contact in your life has a value, when treated with respect could become a friend. 
Named tote bags represent the next level, the elaboration of the 11th frequency. The development of content is only the beginning. By merchandising each member of this group, each of them become a licensed character, making them feel important and recognised.  
Dale Carnegies book “How to make friends and influence people”, 1936. He is regarded as one of the pioneers of self-development and public speaking in the world.   Carnegie Hall NY is one of the most prestigious venues in the world with excellent accoustic qualities. 

Ruben’s Label

rubens label2

By placing signs, you can create something that is not there. By not doing something, you sometimes do a lot. 
An actual depiction of the paradox between being and non-being, doing and not-doing.
Reference to PP Rubens and indirectly to the Catholic Church is socially critical: putting people on a pied de stool who are morally reprehensible or a reference to the fact that no priest has been convicted and is in jail.
With “Signed”, I want to increase the effect of not being or not doing by secretly placing (or having placed) “non paintings” in major museums such as MOMA in New York, Centre Pompidou in Paris, KMSK in Antwerp…maybe some galleries too if they work with art labels
This art label measures 15cm wide and 7cm high and is made of PVC. It can be held unnoticed by a woman’s hand and can pass through any metal detector.
The sign fits both Old Masters and Contemporary collections, this distinction falls away.

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12 Titles

This artwork is a printed cutout adhesive for the floor at the entrance of a gallery or a museum. It is 2m wide and has 12 titles/art labels that are all applicable.